Learn How Atterberry Auction & Realty Company Handles Everything in an Internet Auction, From Marketing to Bidding to Shipping

There’s nothing like the thrill of selling an item at auction — or maybe even better, placing the winning bid on that one piece that will finally complete your collection. With Atterberry Auction & Realty Company, it doesn’t matter why you’re selling or buying. What matters is how the process works for you, and we’ve perfected the online auction process. Are you curious about how an internet auction works with Atterberry Auction & Realty Company? Follow along with us on the journey of one lot in an auction. You’ll see why we are sellers’ and bidders’ first choice for online auctions in Missouri and beyond.

Every online auction begins with an in-depth consultation with Atterberry’s personal property & real estate experts 

Every auction we host is different. The items available for auction are unique, and the final moments of bidding are exciting, but what always remains the same is how the auction process begins: we always start with a consultation. If you’re curious about selling a graded coin collection or a large piece of land or real estate, we always want to discuss your goals first.

If you’re local to the Columbia, MO area, where we are based, our team can visit your home or business to see what personal property or real estate you are interested in selling at auction. If you’re busy or from out of state, we’d be happy to have a phone call or video conference to see if we’d be the right fit for you or if one of our affiliated auction partners closer to you may be able to assist. At Atterberry Auction & Realty Company, our primary goal is your satisfaction, so even if you don’t end up working with us, we’d love to see your auction succeed with another one of our trusted MarkNet Alliance partners.

Atterberry Auction & Realty Company is a team of experienced auctioneers & licensed Realtors®

During your consultation, you can expect to meet with one of our personal property experts, Missouri Licensed Realtors® or real estate brokers. They will help assess your personal property or real estate and determine if an auction is the right solution for your needs. Do you have proof of authenticity for coins and other collectibles? We’d love to learn more about your curated collection. For those selling real estate or land, our Missouri Licensed Realtors® and brokers can complete an overview of your property information to determine the best path for selling real estate at auction. We’ll be honest with you about how successful an auction may be for your items or real estate, and if you feel like our online auction services are the perfect fit for what you want to sell, we’ll begin creating a contract.

With Atterberry Auction & Realty Company, you can feel confident in the assessment of your personal property or real estate. You could have one high-value lot like a home or vehicle, or hundreds of small lots in an estate sale – at Atterberry, we can handle it all.

Sell your personal property or real estate how & when you want with Atterberry Auction & Realty Company 

To make the most of your personal property or real estate auction, Atterberry will create a contract in partnership with you that aligns with your goals. This includes setting a sale date, a preview date for interested bidders, determining a reserve price if you request it, and working through the logistics of the auction. Our helpful team will answer all your questions and walk you through the typical timeline of an online auction with Atterberry.

To take your item or property from the contract stage to the beginning of the auction, we typically need 30 days to market it to our large audience of bidders. Your personal property auction will also be live for two weeks to garner the most bids possible. Real estate auctions will be live for two to three weeks depending on your preference. Once the auction is complete, you can receive your proceeds in as little as two business days. Every auction timeline will be different, but when you consult with our internet auction experts, you’ll learn everything you need to know about selling your personal property or real estate with Atterberry.

With the contract signed and timeline set, it’s time for your property to be introduced to the world!

One auction lot, thousands of eager bidders! Atterberry Auction & Realty Company makes advertising your auction look easy

The most important step of any auction isn’t the sale, but the marketing. After all, if no one sees your item, no one will bid on it. That’s why Atterberry spends so much time and energy on the marketing of your item or property. We’ll advertise your auction on a variety of channels to make sure as many people as possible see it, and we’ll leverage our huge audience of newsletter subscribers who are always looking for interesting auctions like yours.

Our marketing channels range from the traditional, like print ads, to the modern, including social media and online ads. Our digital channels, in particular, are especially powerful because we can track the success of the advertising in real time and make changes to how we manage the marketing to ensure your auction draws as much attention as possible.

Atterberry Auction & Realty Company’s Facebook page has 10K+ followers and is growing daily. Here, we’ll share posts highlighting different lots from your auction and link directly to your unique auction page to make sure people can learn everything about your auction and prepare for the start and end dates. If you are participating in one of our micro auctions with a single, high-value item like a classic car or farm equipment, you can trust us to give your property all the attention it deserves.

Atterberry’s online auction marketing channels are designed for auction success 

• Social Media 
• Email Campaigns
• Print Ads
• Google Ads
• Cross-Promotion

Marketing is covered, so now what? It’s time to make sure local bidders get to see your personal property or real estate up close in a preview or open-house setting.

Auction previews will make all the difference in the success of your online auction with Atterberry Auction & Realty Company 

Thanks to the great photos we take of each and every lot, it’s easy for our online bidders to see the quality of your personal property or real estate. But what about locals who want to view your auction lots in person before they place their bid? To make things easy, we often host an open house for local bidders to come and see your auction items in person. They can inspect your property and easily determine what they want to bid on.

This is especially important in real estate auctions involving homes, farm buildings, garages, or other outbuildings that can’t be fully captured in photography and are sold “as is” in an auction. Potential bidders can bring an inspector, at their expense, and arrange their financing ahead of time so they’re ready to confidently submit their bid when the time comes.

During previews, you won’t have to worry about scheduling the open house or the security of your home or property. Atterberry’s professional team of auctioneers will take care of everything, keeping your lots safe and in good condition. We even offer previews at our 10,000 sq. ft. warehouse in Columbia, MO. We’ll sort your auction lots for easy viewing and educate interested bidders on what your auction has to offer. Making the auction process a smooth one is our specialty, so trust Atterberry when you’re ready to sell.

When previews are over, it’s time for bidding to begin! Occasionally, we’ll offer two preview times— one before the auction and one during. The previews or open houses you offer are up to you, but no matter how you want your auction to run, you can rely on Atterberry Auction & Realty Company to deliver!

Bidders have seen your auction, and they’re ready to buy — so let the auction begin!

While the bidders are busy, you can relax as your online auction progresses. Atterberry Auction & Realty Company will be there to monitor things from day one to the final minute

Online auctions of personal property will run for two weeks, while real estate auctions can run as long as three weeks. Why do we do this? Because we want to attract as much attention and competition to your auction as possible! Some people like to bid high early to ensure they can get what they want, while others prefer to wait until the last moment to make sure their bid is the winning bid. No matter how bidders behave in an online auction, you’ll be rewarded.

As bidding progresses, you can watch your lot increase in price, or you can let Atterberry manage everything and then give you a call when the auction is complete. We know you’re busy, so we offer countless accommodations to make sure you stay informed and excited about selling your property in an online auction.

When the bidding has ended, you’ll be notified of the final sale price of your single lot or real estate, or the full total of multiple lots. Atterberry will handle the contracts, so all you need to do is wait approximately two business days for your payout to arrive! No negotiating, no dealing with winners or losers, just money in your pocket and personal property or real estate off your hands.

Sound easy? We really couldn’t make it simpler if we tried!

When You’re Ready To Sell In An Online Auction, Atterberry Is Ready To Help. Call Our Missouri Auction House To Book A Consultation Today 

Do you have additional questions about how Atterberry Auction & Realty Company handles the online auction process from beginning to end? Give us a call! Our auction pros would love to share more about the journey your personal property or real estate may take when you choose to sell at auction. Let us create a plan of success for you.