How Marketing Drives Auction Success: What Our 2025 Data Tells Us About Buyer Behavior in Mid-Missouri
Most people understand that auctions rely on competition. What they may not realize is that competition only happens when the right buyers know about the auction and trust the company running it. That’s where strong marketing comes in, and why we invest heavily in reaching buyers, how we communicate, and how we educate buyers and sellers.
In 2025, Atterberry Auction & Realty Company reached a level of visibility we’ve never had before. Across organic and paid social, plus search traffic, we generated 11.9 million impressions, 376,000 link clicks, and 2.7 million video views. Those numbers aren’t just big for the sake of being big. They tell a story about how buyers behave in mid-Missouri, what gets their attention, and how marketing directly impacts auction outcomes. Below are the most significant insights from our 2025 marketing performance, along with what they mean for sellers heading into 2026.
Data-Driven Marketing Insights From Atterberry Auction & Realty Company
Buyers Want Information Faster & In More Places
In 2025, our content reached people across Facebook, Instagram, LinkedIn, email, and search engines. What we learned is straightforward: buyers want information quickly, and they want it wherever they already are.
Social Media Drives Early Awareness & Paid Ads Accelerate Traffic
Atterberry Auction & Realty Company’s social media content delivered nearly 12 million impressions this year. That means buyers are scrolling, watching, and researching long before they decide to bid. But it’s about more than impressions and reaching people; it’s about creating engaging content that makes people want to explore an auction catalog and bid. Atterberry Auction & Realty Company received over 376,000 website clicks this year.
Video Continues To Dominant Social Media As A Preferred Format
In 2025, our videos were viewed more than 2.65 million times — proof that buyers want to see properties, not just read about them. That’s why we use video across every category: aerial land shots, real estate walkthroughs and short clips highlighting equipment, vehicles and unique personal property. The more clearly buyers can picture an item, the more confidently they bid.
Website Activity Reflects Serious Intent
Atterberry Auction & Realty Company had over 607,000 website visitors and an impressive 6.6 million page views. When buyers click through, they don’t just look at a single lot. They dig deeper. From browsing multiple auction catalogs to viewing photos and auction details. That behavior shows us that high-quality marketing leads to high-quality bidders.
Email Remains A Top Conversion Tool
With over 500,000 emails opened and 61,000 clicks, email continues to be a major channel for serious buyers. People who receive our emails are already familiar with what we do. They tend to be repeat bidders or highly motivated prospects who convert at a reliable rate. When we send a new auction announcement or a last-call reminder, those buyers respond.
Strong Marketing Creates More Competitive Auctions
If you want competitive bidding, you need competitive attention — and that starts with strategic marketing. The right mix of video, photos, digital outreach and buyer targeting ensures your property reaches serious bidders who are ready to compete. When more qualified buyers show up, your auction has the momentum it needs to drive stronger results.
Consistency Creates Momentum
With hundreds of published posts across social channels, Atterberry Auction & Realty Company communicated with buyers year-round. That consistency builds trust, especially for people considering a larger purchase such as land, equipment or a home. Buyers often see our name, which reinforces our credibility and their comfort with participating in our auctions.
Better Marketing Leads To Better Educated Buyers
Our content strategy is focused on clarity — what the property is, how the auction works and what buyers need to know. When buyers understand the value of what they’re looking at, bidding becomes more confident. Clear photos, detailed descriptions and straightforward messaging are all part of great marketing.
Visibility Drives Real Financial Outcomes
None of the numbers above exists in a vacuum. They support one outcome: higher-turnout auctions with more prepared buyers. When more people understand the opportunity, results go up — and sellers benefit from a stronger final price. Smart, consistent marketing is one of the biggest levers we have to influence auction performance.
What This Means for Sellers in 2026
If 2025 taught us anything, it’s that buyers expect more transparency, more information, and more digital access than ever before. The old approach of waiting for someone to “find” an auction doesn’t work anymore. Here’s what sellers should know:
- Marketing matters.
- High-quality content and photos attract high-quality bidders.
- Video improves buyer confidence.
- Paid advertising ensures reach.
- Consistency wins trust.
- All channels working together create the strongest results.
Auctions succeed when the right buyers show up. Marketing is how we reach them.
Looking Ahead To 2026 At Atterberry Auction & Realty Company
As Atterberry Auction & Realty Company moves into 2026, our goal is simple: reach more qualified buyers, give them better information, and create stronger competition for our sellers. If you’re considering selling real estate or personal property this year, marketing will play a significant role in what your outcome looks like. We’re here to guide you through that process and create a strategy that performs.
Learn More About Atterberry Auction & Realty Company In Columbia, MO
